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influencers
Influencer marketing is now an established form of online marketing.
Who are the Influencer?
An influencer is someone who has: The power to influence the buying decisions of others due to their authority, knowledge, position or relationship with their audience. A following in a distinct niche, with which he actively engages. The size of the following depends on the size of its niche topic. It is important to note that these profiles professional they are not just marketing tools, but they are social relationship resources that brands can collaborate with to achieve their marketing goals and greater market position.
Over the past decade, we have seen the importance of social media grow rapidly, according to the We Are Social report from January 2019, 3.484 billion people actively use social media, or 45% of the world's population. Inevitably, online users look to influencers in social media to be guided in their decision-making process, as they are "sensitized" and "influenced" by the recommendations by those who interpret a trusted interlocutor.
Social media influencers are people who have built a reputation for their knowledge and expertise on a specific topic. They post regular posts on that topic on their favorite social media channels and generate a large following of enthusiastic and engaged people who pay close attention to their opinions.
THE Brands love social media influencers because they can set trends and encourage their followers to buy the products they promote!
Blogger
Bloggers and social media influencers (mostly microbloggers) are profiles with more authentic and active relationships with their followers.
Micro-influencer
Micro-influencers are common profiles they have become famous for their
knowledge of some specialist niches have between 1,000 and 40,000 followers on a single social platform.
macro-influencer
Macro-influencers are people with between 40,000 and 1 million followers
on a social network. They are are online savvy and successful.
The characteristics that Raffaello Service looks for in Influencers
Raffaello Service selects profiles examined for each category, able to marry the concept of the Brand, represent its image and bring a real result!
Relevance of content
We select the influencers based on extensive studies on their profile, examining the history, type of content and topics they have produced in the past, and the relevance of the content to the target audience of the campaign that Raphael is making.
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Frequency of posts
Our team constantly studies the social pages, web or blog of the selected influencers, checking the frequency of publication and content interaction.
Audience data
Study of website traffic / Channels / page views and stories.
Content quality and professionalism
During a campaign, influencers are an extension of the marketing team.
Raffaello will undertake to apply communication strategies, making sure that the content is effective, and, that it is correctly edited, respecting all the guidelines studied with the customer.
Involvement of the public
Thanks to the study and application of communication strategies studied in detail, the Raffaello team is able to involve and entertain the targeted target, through the intervention of the influencers, who follow a detailed program on the guidelines assigned for success optimal promotional campaign.
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